Analyze briefs. Build visual systems. Present creative work. AI assisted. Experience a real design studio workflow from brief to presentation, and leave with a complete portfolio-ready campaign.
A real design studio workflow, taught end to end: analyze a creative brief, build a visual direction, construct a mini design system, produce a full campaign, and pitch it like a professional. Run across two creative scenarios — a Product Campaign Launch and an Event Campaign Launch — with AI woven into every stage, from research to asset generation.
From brief to presentation — the same pipeline a real design studio runs on.
Input: a one-page creative brief summary from the client. Output: competitors, references and the key message. Tools: Gemini, GPT.
Output: one Visual Direction Board — moodboard, color palette, typography reference, imagery / photography style, and shapes. Tools: Pinterest, Behance, Cosmos.
Output: a mini design system — grid, spacing, typography, primary and secondary colors, layout style, graphic elements, icons and image treatments. This phase leans more than it applies.
Output: a complete campaign — naming and logo, poster, digital assets (story / posts), stage and side screens, printing assets (rollup, flyer, brochure), giveaways, and stationery assets.
Output: a single presentation carrying brief, direction, system and campaign — ready to walk a client through, start to finish.
Every phase is practiced against a real creative scenario, not a hypothetical.
Take a product brief from analysis to a full launch campaign — naming, identity, poster and digital assets included.
Build the visual system for a live event — stage and screen assets, printed collateral, and give-aways included.
Understand, Explore, Build, Design, Present — the same five phases a working design studio runs a brief through, not a lecture-only theory pass.
From brief analysis with Gemini and GPT to generated campaign assets — AI is part of the workflow, not a bolt-on.
Mostly building, not sitting through slides — 70% hands-on, 30% lecture, so you leave with a finished, portfolio-ready campaign.
Tell us a bit about you and we'll reach out with cohorts, dates and pricing for Branding as they open.